The Lense of New Future

Dear Readers,

On the macro scale you build bridges from your future back to the present. Success in the future will come from new offerings to existing customers, new customers and reaching customers in new ways. These new drivers for success are built from your future backwards. In practice, however, you need to do more than build bridges from the future backwards. You can’t stop running the business. Both need to happen simultaneously. We act differently by building bridges in two directions at the same time. You can take innovative action in the present, informed by your future. Do things now that make sense in light of your new future. Say “No” to those things which you used to do automatically, but no longer make sense given where you are now going.

And hence you can see your future in this lense

The Lense of Possibility

Dear Readers,

To be a winner in times of disruptive change, you must learn to think differently. Many of these companies, AT&T, Colgate-Palmolive, Merck, and Sony to name just a few, have built their future based on their past; their past successes, past customer experiences, past environment of competition.
When you put the past firmly behind you, possibilities no longer arrive with labels. You are now free to create from entirely new vistas. New possibilities often come from challenging industry-wide assumptions. Amazon challenged assumptions. Dell Computer challenged assumptions. E-bay challenged assumptions. Market disrupting companies challenge assumptions. While these companies often emerge from start-ups, existing companies, too, can create new futures when their executives look through the Lens of Possibility.