The Lense of New Future

Dear Readers,

On the macro scale you build bridges from your future back to the present. Success in the future will come from new offerings to existing customers, new customers and reaching customers in new ways. These new drivers for success are built from your future backwards. In practice, however, you need to do more than build bridges from the future backwards. You can’t stop running the business. Both need to happen simultaneously. We act differently by building bridges in two directions at the same time. You can take innovative action in the present, informed by your future. Do things now that make sense in light of your new future. Say “No” to those things which you used to do automatically, but no longer make sense given where you are now going.

And hence you can see your future in this lense