ROI

Dear Readers,

While preparing Article on " Taking Ideas to market" i came across with one interesting word i.e " ROI ". I always talked about ROI as Return on Inevestment. Even whole world having same kind of Opinion. But here it switch to " Return on Ideas ". It means that what is the return of your ideas which u generate, which u analyse, which u implemement, which u innovate and so on. And from this new concept comes in the picture i.e "BCR".

B- benefit

C- Cost

R- Risk

So BCR plays a signiicant role in ROI. Many questions can raise while thinking or generating Ideas. Like What is the benefit of this? What can be the cost? Is this product a risker one?

And hence you can analyse ROI with the help of BCR